A merging of Hello Kitty and the famous Japanese female singer, Ayumi Hamasaki was first seen when the "Tour of Secret" goods became available on mu-mo on March 9th, 2007. It is said they together "will make a new character". Ayumi is assumed to be depicted by her popular 'Ayu-pan'. ("Ayu-Pan" is short for "Ayumi Panda".) In which she has large eyes that are said to make her resemble a panda. All other information on the "Ayumi Hamasaki x Hello Kitty" project between Sanrio and Avex is currently unknown. It is also unknown if "Ayumi Hamasaki x Hello Kitty" will be released outside of Asia.
Even more recently, Hello Kitty and Hamasaki have combined to produce products with two other major Japanese companies; ASH & DIAMONDS
, a famous jewelry and accessory designer, and Panasonic
. The collaboration with ASH & DIAMONDS featured a cellular phone strap with Hello Kitty peeking from behind Hamasaki's A insignia, with a choice of either gold or silver for fans to choose from. The collaboration with Panasonic produced a decorated line of LUMIX brand cameras, with the same image of Hello Kitty and Hamasaki's insignia. It appears only to be available to members of TeamAyu; Hamasaki's fanclub.